Understanding Individuality

Rare Breed is an independent marketing agency that takes pride in celebrating individualism.

At Rare Breed we help you to get the right brand messages to the right people.

We do it through great ideas, our fantastic team, a real understanding of your brand and also of you.

Check out our recent work or photo gallery to see more of what we are about...

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Our work

Pureology (owned by the L’Oréal group) appointed Rare Breed to deliver personalised hair consultations in order to raise awareness and encourage trial of their award winning hair-colour care series.

This activity is Californian born Pureology’s first direct consumer facing campaign in the UK. Having previously relied on their network of partner salons, this campaign promoted the ZEROSULFATE®, 100% vegan formulas through a live brand experience. In line with the beauty industry’s move towards experiential engagement, Pureology took the brand directly to where their consumers are, to let them touch feel and trial the products.

L’Oréal Paris appointed Rare Breed to deliver an out of home campaign to support the launch of their Studio Pro styling range and drive social buzz.

Following a complimentary styling session, consumers enter a branded interactive photobooth where they can snap their new look and share it on various social channels, as well as seeing their image broadcast to an Ocean Outdoor digital billboard, making them the face of Studio Pro. Following this high value experience consumers are driven to Boots to purchase the product on 3 for 2 offer.

Rare Breed developed, produced, staffed and managed the event end to end.

Spontex challenged Rare Breed to drive awareness of their category leading product range and deliver a significant uplift in sales.

The Rare Breed creative team threw the product demo rule book out the window and managed to gamify the tedious chore of mopping!

The Spontex Urban Curling tour delivered amazing awareness and a record uplift in sales

Rare Breed were responsible for the end to end campaign, developing the creative idea, production of the rig, logistics and staffing.

Microsoft Future Decoded

Microsoft Future Decoded

To create cut-through at Microsoft’s Future Decoded event, we worked with Microsoft’s device team to deliver a stand which demonstrated the versatility of their new mobile devices when paired with the Microsoft Display Dock.

We designed, produced and built a stand which recreated different usage situations, and how these can be turned into PC-like work environments when using your Microsoft phone and Display Dock.

Whether it was interest in the device itself or the fact that we rolled a van into the middle of the exhibition space, ours was the busiest stand at the event.



Rare Breed won a competitive pitch to deliver Yahoo's Upfront 2015 event.

Tell them, they’ll forget, Show them, they’ll remember. Involve them, They’ll believe.

To launch Yahoo's new content proposition we hosted an event in the digital Upfront series in the spectacular ballroom in Northumberland Avenue. We concepted and scripted the event which involved a visual jockey using projection mapping to showcase and reiterate content from the speakers live.

Watch the quick summary video to find out more.



Transform a tired conference room into an inspirational space for SAB Miller's key annual trade event

Design, produce and install a free standing room including on and off trade zones, shopper experience and animated consumer journey

Supply, install and manage all lighting, AV and PA equipment

Network Rail

Network Rail

Launch of £550 million redevelopment of King’s Cross Station

Aerial Photograph of #KXSQ – coverage on BBC London News

Management of all aspects of UK wide public consultation campaign tour

Pre-awareness, experiential activity, staffing and entertainment for the “Victorian Carnival” opening London’s newest public square – Number one article on BBC news website and coverage from ITV news



Rare Breed has been appointed as Cinime’s strategic marketing partner to engage the creative and cinema industries.

To launch the product at both the Cannes Lions and the Barcelona advertising festival we developed, designed and produced a teaser video and site.

The Collective Dairy

The Collective Dairy

Design, production and build of a bespoke retail units for installation in Tesco stores.

End to end management of each 12 week delivery including training, deployment and management of promotional staff.

We all come from good stock

We're driven by passion, innovation and creativity, plus we've all got a little something extra under our belt, which we bring to the mix.

From our creative resource to our excellence in promotional know-how, our staffing and production solutions to the account teams running your projects; we pride ourselves on gathering the finest talents to put together a different class of response.

Get in touch to see what our team can do for you.

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Are you in a different class?

To be a Rare Breed you have to have certain qualities of character.

We're always looking to add to our great team. So, if you have some outstanding personal qualities, are outgoing, energetic and enthusiastic, we'd love you to join our team of brand ambassadors.

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Get in touch

We can't wait to get the ball rolling - so please contact us and see how we can bring our expertise to your business.

Reach us here →

1st Floor
47 Dean Street
T: +44 (0) 20 7729 7973
E: info@wearerarebreed.com

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